Part of the challenge for design is knowing what’s possible for engineering to execute in a dedicated amount of time. We had a few days to explore an elegant aura visual that was feasible on both iOS and Android. In our milestones planning, we allocated a few days of engineering per story since we committed to a number of data stories and several new features. Now that we have a user’s Audio Aura colors, all that’s left is for design and engineering to consider the last question: how can we engineer an ethereal Aura visual?
#WHAT IS SPOTIFY AUDIO AURA FULL#
Everyone has one, and aura readers see them as a combination of colors, each representative of the traits that make you, you” (check out Michaela’s full take on auras here). We were brainstorming the answer to the question: how do we define a Spotify user’s Audio Aura? To help with this question and guarantee the auras we create are valid, we consulted an aura reader, Mystic Michaela.Īccording to Mystic Michaela, auras are “your personal energy signature. Brows furrowed, pens clicking, and fingers scratching heads. A meeting room full of professionals - a virtual meeting room, of course. In addition to building these stories, our Brand and Creative team thinks outside the box and ideates new ways to illuminate insights into a user’s audio streams. The personalized experience shows listeners’ data stories such as their top songs, top artists, and top genres of the year. These personalized stories bring users’ annual listening habits to life through creative storytelling. My team in particular is a design/engineering team and our main focus is to design, build, and launch the Wrapped personalized user experience to millions of Spotify users around the world. Spotify Wrapped is a company-wide effort with 300+ Spotifiers across 20+ teams. I like to think of it like this: if your music listening data became a person and walked down the street to the neighborhood aura reader, what would that person’s aura look like? That’s the 2021 Wrapped Audio Aura story. TL DR For 2021 Wrapped, we were challenged to visually express a user’s Audio Aura based on how they listened this year.